Discover The Benefits Of SEO for Businesses
Many people have been beat up in recent years with changes in search engine algorithms and the effects it had on rankings. For this reason, many have turned away from SEO. This has opened the door to new opportunities.
While many turn to Pay-Per-Click (PPC) and other forms of paid advertising, those who know how to use good SEO find that the return on investment is substantially better than with paid forms of online advertising. Some reports suggested that SEO brings double the results in conversion than ppc.
That means that for every 100 people that you drive to your website with ppc, it will get a typical conversion of 2 people. Those same 100 people that come from search engine results convert to 4 buyers for every 100 sent to your website.
Lower Your Cost
Many say that SEO is free, but that is not really correct. It does take time or money, and usually both. Still, it proves time and again to be less than pay per click or other forms of directly paying for traffic. Additionally, once you stop paying for ppc ads your traffic stops. But once you reach a ranking that is bringing you traffic, that traffic will continue for a long time to come.
It would not be correct to say the traffic would come indefinitely as it does take some continued effort to maintain rankings, but once there, it is simply a matter of maintenance. PPC, on the other hand, must always have the campaign turned on to keep traffic flowing. You can check out Edmonton SEO Expert for any your SEO traffic generation or maintenance.
Standout From The Crowd
There are hundreds of millions of websites online. For yours to be noticed it needs to stand out from the crowd. One of the best ways to do that is by ranking in search engine results through SEO.
People are just too busy today and so many companies are similar. For this reason, it is only those that find a way to show their uniqueness that will get noticed. SEO is about exposure and getting noticed by search engines and their users. It builds your online reputation not only by generating traffic towards your website but it also leverages your social media profile likes Facebook, YouTube, Twitter, etc. You can check out Edmonton SEO Expert Vimeo & Edmonton SEO Expert YouTube profile for video traffic and Edmonton SEO Expert Behance Profile for social presence. You can visit Edmonton SEO website at: http://www.topcanadaseowebdesign.com/
Who Gets The Majority Of Clicks?
It might surprise you to find that an estimated 60% of all clicks go to the website ranked in the number one position of the search engine for the keyword searched for. 35% goes to the number 2 and number 3 ranked websites and the last 5% goes to the millions of remaining websites.
Get your business websites search engine optimization done today to generate more online traffic.